Subaru Motorsports USA Rallies To Reduce Waste With TerraCycle

One of Subaru's biggest loves is the Earth and works hard to reduce landfill waste, protect the environment, and create a sustainable future. Subaru of America is proud to announce its new partnership with TerraCycle, the world’s leader in the collection and repurposing of complex waste, to enhanced Subaru Motorsports recycling and zero waste efforts.

TerraCycle's mission is to divert unrecyclable waste from landfills and local communities. Which makes the partnership with Subaru Motorcars and technical partner Vermont SportsCar very exciting to continue pushing the limits of motorsports while reducing our impact on the environment.

“As a brand with a longstanding commitment to the environment as well as a decorated history in rallying, we’re excited to integrate motorsports activities into the Subaru Loves the Earth initiative for the first time,” said William Stokes, Motorsports Manager for Subaru of America. “Rally events take place in some of our nation’s most beautiful natural areas, so it’s important that we keep environmental stewardship in mind even as we’re racing to win.”

At the DirtFish Olympus Rally in Washington state was the debut of the new partnership and allowed fans to visit with Subaru Motorsports USA service to learn more about how they can make a difference. At the event there where areas to recycle disposable cups, lids, straws and snack bags/wrappers that will be turned into products such as park benches and picnic tables. Not only will the partnership collect hard to recycle items at all future rally events, but Vermont SportsCar will add Zero Waste Boxes™ at their main facility as part of an ongoing push toward greater sustainability. TerraCycle and Vermont SportsCar will also work closely together to develop new recycling initiatives for automotive consumables such as air filters and wiper blades.

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