The Subaru Named "Beast of the East" in Killington, VT


Adventurous drivers and Subaru models go hand in hand due to Subaru's rugged performance and legendary stability and traction. Many acknowledge that Subaru is the unofficial vehicle of the "Green Mountain State," but recently, Subaru of America and Subaru of New England joined forces to bring exclusive benefits to Subaru drivers visiting Killington Resort.

Adventure Seeking Subaru Drivers Enjoy Resort Exclusive

Both the Killington Resort and Pico Mountain named Subaru their official vehicle. When Subaru owners arrived at these resorts, they enjoyed exclusive resort benefits to celebrate Subaru's dedication to outdoorsy drivers. Some of the benefits that were offered include:

  • Subaru VIP Parking
  • Shuttle Service
  • Subaru Concierge

There are even more surprises planned throughout the ski season designed specifically for Subaru drivers. The Subaru brand's winter lifestyle event series, Subaru WinterFest, will make its New England debut at Killington as an added bonus. Alan Bethke, Senior Vice President of Marketing, Subaru of America, mentioned that the company is excited to give "loyal owners an unforgettable experience at one of the East Coast’s top ski destinations.”

This decision follows years of requests from Subaru owners, and Subaru of America and Subaru of New England answered the call. Subaru WinterFest Killington will be a full resort takeover, featuring top performances from national headlining artists. Subaru Winterfest at the Killington Resort will take place February 21st to February 23rd, 2020.

Mike Solimano, President and General Manager, Killington Resort and Pico Mountain invited Subaru owners to their resort for the best ski season yet. He went on to say, “We are thrilled to partner with Subaru of America and Subaru of New England to bring our guests an enhanced experience with the Subaru brand that shares our values of adventure and fun in the great outdoors.”

Stay tuned to learn the full schedule of Subaru Winterfest 2020!

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