What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Colonial Subaru dedicated locally to the Love Promise?

Did Colonial Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Colonial Subaru

Subaru and Colonial Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves Pets - Ulster County SPCA - Gina C

Bubba arrived at the Ulster County SPCA on a hurricane evacuation transport from Louisiana in 2020. Everyone fell in love with this adorable, playful pup and he was quickly adopted. Unfortunately, in the home he was fearful and less confident around strangers resulting in him being returned to the shelter shortly after his adoption. Sadly, this happened twice more as he struggled to adapt to a new home. Our shelter staff and volunteers could see the potential for this sweet dog, if only he could find a home ready and willing to give him some time and patience. He was a joy in the shelter with his routine, going on daily walks with a variety of people, enjoying playtime in the corrals with people and dogs and even going out for "Field Trip Friday" to improve his confidence when meeting strangers. A friendly dog to all he knows, this handsome guy was perfect for our Subaru Loves Pets promotion, and he became one of the models for our campaign. Who doesn't "Luv A Bubba?" we thought, and we soon found out we were right. Lots of folks did! Our Underdog was just waiting for the right people - his people - who would love him for him and give him a chance. This dog who was in an underserved Louisiana shelter to start, escaped a hurricane, and tried his best to fit into several homes, finally found his furever family. Underdogs aren't only the ones with visible scars; they are also the ones that struggle behaviorally to fit into the mold so many people view of being the "perfect" dog. They are the dogs who need understanding, patience and humans willing to work WITH them and build a mutual relationship. Thanks to help from Colonial Subaru and Subaru Loves Pets, Bubba is living his best life with his new family who accept that he might not be perfect for everyone, but he's just perfect for them.

Ulster County SPCA
Subaru Loves Pets - Ulster County SPCA